Due to client confidentiality, a detailed case study is available upon request.

As Explora Journeys evolves, so does Explora.com, evolving from a luxury travel ecommerce website into a connected digital product ecosystem.

I established a new product design approach spanning the full guest and agent journey, from discovery and marketing through AI powered search and filtering, booking, ship and destination experiences, account areas and B2B platforms that enable travel agents to manage and book journeys for guests.

Design
AI & Search
Data-Led Optimisation
Digital Product Experience
Luxury Travel Discovery
Mobile-First Design

Services
Product Design
UX / UI
Art Direction
A/B Testing
Design Leadership

The e-commerce website for luxury cashmere brand, Begg X Co working with digital agency, Futurecorp. The project included creating an SEO-optimised information architecture for seamless navigation, producing wireframes, and designing the final UI.

We established a comprehensive design system for smooth handover to the development agency.

Design
Beggxco.com

Services
E-commerce design
Art direction consultation
Information Architecture
UI/ UX

Digital, print and conceptual design for PANGAIA across various projects. The PANGAIA 2023/24 Impact Report brings material sciences technical information to life through a strong narrative from an engaging, magazine-style format and data visualisation inspired by the economist.

PANGAIA “Lab” garment labelling design system alongside printed hang tags help differentiate these innovative often limited edition products from their mainline counterparts.

Design
Digital impact report 2023/4
Print impact report 2023/4
Brand identity evolution for “Lab”
Garment labelling design system
Hang Tags
Lab Packaging Prototype

Services
Visual identity
Data Visualisation
UX/ UI
Print
Brand
Packaging

Collaborating with Ralph Lauren's innovation, garment, and UX teams, we developed the custom configurators for Polo and outerwear. This tool allows users to customise colour blocking, collar details, and hem text. The configurator empowers merchandising teams to swiftly adapt seasonal offerings based on user data.

Design
Ralph Lauren Customisation Configurators
“Create Your Own” Products

Services
Product design
User Research
User Testing
UX/ UI
IA (Customisation)
Art Direction Garments

Reimagined Breton Sweater for MoMA's exhibition: "Items: Is Fashion Modern?" as part of 100 iconic fashion pieces rework. Originally designed for French Navy, the sweater's digital version is displayed on an interactive large touchscreen.

We incorporated 21 parameters mirroring the stripes, including personal info and user-defined striping patterns. Fluid mechanics-inspired motion allows manipulation of the pattern, capturing the sailor-wave connection. This informs the knitting of a physical product.

Design
Touch screen within gallery
Garment production for exhibition
Photoshoot for comms

Services
Interaction design
UX/ UI
Print
Garment Design
Photo/ Video content creation

Unmade is a software company based in London that provides the world’s leading apparel and sportswear brands with the digital infrastructure to connect demand directly to production.

UMd, the experimental brand of Unmade, redefined industrial knitting machines as 3D printers by hacking software. Customizable knitwear collections were developed with unique interaction designs, storytelling, and marketing.

Design
UMd Ecommerce
Interaction design for customisable garments
D2C Brand Creation (UMd)
Photography Direction
Content creation across Unmade.com

Services
Product design
User research
User testing
Visual identity
E-commerce design
Interaction
UX/ UI
Print
Brand
Social Content

A knitwear customization app for Opening Ceremony, sold on Farfetch. It let users interact with traditional knit patterns, allowing them to stretch, reposition, and personalise designs and add graphic lettering.

Design
Web app on Farfetch
Interaction Design

Services
UX/ UI
User Testing

Rapha’s cyclewear customers could create a complete team kit of the finest cycling clothing with limitless options and hundreds of colours and layouts using a bespoke configurator.

The customization platform offered user-friendly templates as starting points, facilitating logo uploads for complete team kits. It guided both advanced and novice users through a simple interface of options. Distinguished by previews of designs on models and locations, it captivated users' imagination. Completed designs could be added to a shared team portal for teammates.

Design
Rapha Customisation Configurators

Services
Product design
User Research
User Testing
UX/ UI
IA (Customisation)

For the launch of Selfridges Denim Studio, at The Rumpus Room, we created a system that collected and organised images sent from mobile devices and DSLR cameras by 350 collaborators attending a special Denim Lovers campaign fashion shoot.

As each image was received, computer vision tracking software was used to analyse, adjust and finally combine all the images into one complete composition. The result is a true collaboration interactive composition allowing visitors to explore the composition and discover each individual photographic contribution.

Design
Art Direction for Campaign Visual
Denim Launch Campaign
World's first co-created campaign image
User generated content layout

Services
Interaction design
UX/ UI
Photo/ Video content creation

A pattern manipulation configurator for the world’s first custom knitted shoe upper. This configurator was a bespoke build for New Balance, requiring a simple and elegant UX that could speak to the world of hype that surrounds sneakers and their drops.

Design
Web app on New Balance
Interaction Design

Services
UX/ UI
User Testing
Photography Creation