SELFRIDGES DENIM STUDIO LAUNCH
For the launch of Selfridges Denim Studio, we created a system that collected and organised images sent from mobile devices and DSLR cameras by 350 collaborators attending a special Denim Lovers campaign fashion shoot.
As each image was received, computer vision tracking software was used to analyse, adjust and finally combine all the images into one complete composition. The result is a true collaboration interactive composition allowing visitors to explore the composition and discover each individual photographic contribution.
The generated imagery was interactive and posted instantly within DOOH advertising spaces throughout London
Art Direction
Digital
Creative
Adverstising
For the launch of Selfridges Denim Studio, we created a system that collected and organised images sent from mobile devices and DSLR cameras by 350 collaborators attending a special Denim Lovers campaign fashion shoot.
As each image was received, computer vision tracking software was used to analyse, adjust and finally combine all the images into one complete composition. The result is a true collaboration interactive composition allowing visitors to explore the composition and discover each individual photographic contribution.
The generated imagery was interactive and posted instantly within DOOH advertising spaces throughout London