Digital designer since 2012. I’ve developed my design acumen by working on projects transcending the experimental and conceptual, to practical end-to-end solutions.

Grounded in design theory from my background in architecture, I create digital products which offer value to both users and businesses; solving problems to create high impact whilst meeting strategic requirements.

Innate curiosity for contemporary culture sustains my working approach; always questioning the emotive impact our decision making can have on others. I love to collaborate with curious teams,  learning with humour and humility to reach our goals together.

2019 - AUGUST 2023

Unmade Overview

Unmade is a SaaS business optimizing supply chains for on-demand customisable apparel. I create interactive user experiences by designing and evolving its customisation configurators, back-end interfaces and by offering user experience consultancy to our clients.

Design Lead for Universal UI

I lead the development of Universal UI; a design system which provides the interfaces used for our configurators. The system is used across all our clients and is styled to reflect their brands aesthetic.  We introduce improvements using insights, research, data and user testing.

I help brands including Ralph Lauren, Dickies, Nike, New Balance, Decathlon, Castelli, Sportful & Rapha understand the nuances of the systems which are closely related to manufacturing outputs, as well as championing the best user experience for users.

UX Consultancy

I run global workshops collaborating with brands to understand their business strategies in relation to on-demand and custom garments. I examine the whole user journey (including the parts we don’t control) in order for clients to gain maximum value from our software.

User Research

Implementing a culture of gathering user research across our products and users. Clarifying the impact of product design decisions and helping feed our product roadmaps. Users at Unmade vary from a non-native english speaking factory engineer using one of our back-end products, to fashion conscious consumers and teamwear sales reps using our configurators. This vast breadth requires different testing methods and ways of gathering insights.


2015 - 2019

Design at Unmade has offered many opportunities to work across different disciplines including Art Direction and Creative Direction. Working with different members of the team and external agencies, I have evolved our configurators whilst working on experimental projects for the MoMA New York and the London Design Museum. I have commissioned and produced marketing content; creating videos, developing exhibition stands and art directing D2C fashion shoots. Developing our own D2C brand with both art and creative direction was a particular highlight for me during this time.


2013 - 2015

A formative time working with innovators on award winning projects. The Rumpus Room specialized in social media activations using user generated content. This was a huge and exciting time for harnessing social media to generate engaging content. I was responsible for the UX, UI and content creation for Formula 1 racing driver Lewis Hamilton and tennis player Andy Murray. I helped design the world's first co-created ad campaign for Selfridges. I worked alongside Google Creative Labs on Chromebook projects.


UX & UI Design
Content Creation & Commissioning
Art Direction
Creative Direction
Visual Design
User Research
Workshops & Creative Collaboration


2023 - Presentation & Communication by Alex Merry
2023 - One Month CSS & HTML Course
2019 - Public Speaking by Alex Merry


2009 - 2012 - BArch Architecture, University of Nottingham