FARFETCH X OPENING CEREMONY
An innovative customisation web app for a collection of knitwear by Opening Ceremony, sold on luxury fashion platform, Farfetch.
The concept involved utilizing traditional knit patterns as interactive elements, enabling users to manipulate them creatively. These patterns could be stretched, repositioned, and personalized with graphic lettering.
Throughout testing, we found that 80% of users desired more creativity, preferring clicking directly on the garment. This led to the creation of "contextual UI," a set of buttons that appeared when users interacted with the garment, offering additional functionality.
UX
UI
Interaction
Art Direction
An innovative customisation web app for a collection of knitwear by Opening Ceremony, sold on luxury fashion platform, Farfetch.
The concept involved utilizing traditional knit patterns as interactive elements, enabling users to manipulate them creatively. These patterns could be stretched, repositioned, and personalized with graphic lettering.
Throughout testing, we found that 80% of users desired more creativity, preferring clicking directly on the garment. This led to the creation of "contextual UI," a set of buttons that appeared when users interacted with the garment, offering additional functionality.