SELECTED WORK

BEGG X CO



Ecommerce Design
Creative Direction
UX
 
UI
 
IA
 
Art Direction
 
Digital Design
 

A new ecomm e-commerce website for the  luxury cashmere brand, Begg X Co.


This included creating an SEO-optimized information architecture for seamless navigation, producing wireframes, and art directing the UI. I also developed a fresh visual design language for the brand and established a comprehensive design system for smooth handover to the development agency.



PANGAIA 



Print Design
Creative Direction
Data Visualisation


The PANGAIA 2023/24 Impact Report brings dense, technical information to life in an engaging, magazine-style format.

 
By focusing on data visualization and applying design principles inspired by The Economist, the report effectively conveys key messages through charts and diagrams, guiding the reader through a clear narrative. Combined with editorial content, the final product was printed for in-store display and distributed to investors, while a digital version is available via a dedicated microsite.