NEW BALANCE CUSTOM NB111
A configurator for the world’s first custom knitted shoe upper. This configurator was a bespoke build for New Balance, requiring a simple and elegant UX that could speak to the world of hype that surrounds sneakers and their drops.
Users can drag patterns to reposition them making every pair truly unique. Further customisation options enhance the products, with the ability to choose all components from a curated palette.
This project highlighted how important close integration of interaction design and technical garment product design is to create a successful launch.
UX
UI
Interaction
Art Direction
A configurator for the world’s first custom knitted shoe upper. This configurator was a bespoke build for New Balance, requiring a simple and elegant UX that could speak to the world of hype that surrounds sneakers and their drops.
Users can drag patterns to reposition them making every pair truly unique. Further customisation options enhance the products, with the ability to choose all components from a curated palette.
This project highlighted how important close integration of interaction design and technical garment product design is to create a successful launch.