NEW BALANCE CUSTOM NB111
A configurator for the world’s first custom knitted shoe upper. This configurator was a bespoke build for New Balance, requiring a simple and elegant UX that could speak to the world of hype that surrounds sneakers and their drops.
Users personalize their shoes by dragging patterns for unique positioning and selecting components from a curated palette. This project emphasized the synergy between interaction and garment design for a successful product launch.
UX
UI
Interaction
Art Direction
A configurator for the world’s first custom knitted shoe upper. This configurator was a bespoke build for New Balance, requiring a simple and elegant UX that could speak to the world of hype that surrounds sneakers and their drops.
Users personalize their shoes by dragging patterns for unique positioning and selecting components from a curated palette. This project emphasized the synergy between interaction and garment design for a successful product launch.