SELECTED WORK
RALPH LAUREN CUSTOM POLO
A customisation interface for the iconic Polo shirt which is reimagined as the ultimate form of self-expression. Made to order for each customer, this customisable Polo shirt is consciously knit, individually created, and hand-finished.
Ralph Laurens Polo business contributes $2 Billion out of a total $7 Billion in annual revenue to the Ralph Lauren Corporation. With such established business success comes both great responsibility and opportunity to help develop Polo for our digital age.
Working closely with innovation, product (garment), and UX teams at Ralph Lauren, we created a configurator for Polo which offers users customisation options such as colour blocking, collar details and adding text to hems. The configurator gives merchandising teams the ability to respond to their customers rapidly by adapting their seasonal offerings based on configurator data.
UX
UI
Interaction
A customisation interface for the iconic Polo shirt which is reimagined as the ultimate form of self-expression. Made to order for each customer, this customisable Polo shirt is consciously knit, individually created, and hand-finished.
Ralph Laurens Polo business contributes $2 Billion out of a total $7 Billion in annual revenue to the Ralph Lauren Corporation. With such established business success comes both great responsibility and opportunity to help develop Polo for our digital age.
Working closely with innovation, product (garment), and UX teams at Ralph Lauren, we created a configurator for Polo which offers users customisation options such as colour blocking, collar details and adding text to hems. The configurator gives merchandising teams the ability to respond to their customers rapidly by adapting their seasonal offerings based on configurator data.