RAPHA CUSTOM

UX
UI
Interaction
In Store


Rapha’s customers could create a complete team kit of the finest cycling clothing with limitless options and hundreds of colours and layouts using a bespoke configurator.


The customization platform offered user-friendly templates as starting points, facilitating logo uploads for complete team kits. It guided both advanced and novice users through a simple interface of options. Distinguished by previews of designs on models and locations, it captivated users' imagination. Completed designs could be added to a shared team portal for teammates.