RAPHA CUSTOM
Rapha’s customers could create a complete
team kit of the finest cycling clothing with
limitless options and hundreds of colours
and layouts using a bespoke configurator.
The customization platform offered user-friendly templates as starting points, facilitating logo uploads for complete team kits. It guided both advanced and novice users through a simple interface of options. Distinguished by previews of designs on models and locations, it captivated users' imagination. Completed designs could be added to a shared team portal for teammates.
UX
UI
Interaction
In Store
Rapha’s customers could create a complete
team kit of the finest cycling clothing with
limitless options and hundreds of colours
and layouts using a bespoke configurator.
The customization platform offered user-friendly templates as starting points, facilitating logo uploads for complete team kits. It guided both advanced and novice users through a simple interface of options. Distinguished by previews of designs on models and locations, it captivated users' imagination. Completed designs could be added to a shared team portal for teammates.