In Store

Rapha’s customers could create a complete team kit of the finest cycling clothing with limitless options and hundreds of colours and layouts using a bespoke configurator.

The customisation platform provided easy to use templates as starting points for users. It enabled users to upload their own logos to a full range of team kit. Guding both advanced and less-advanced users through a simple and elegant interface of options.

Uniquely positioned against other tools of this kind, the platform captures riders’ imagination by showing previews of their designs, on a model and on location. At the end of the design process designs can be added to a team portal which can be shared between teammates.