![](https://freight.cargo.site/t/original/i/3784c9afcaaf7f410635070fe3374e434274136ce94b9bfeecdee396d26e0b66/RaphaInterfacecollage.jpg)
![](https://freight.cargo.site/t/original/i/4556fc322d9cbe4a0da549363b679d63542c9c3b932bdfb9cc604a758fd06203/Rapha-Cover.jpg)
![](https://freight.cargo.site/t/original/i/328fbdc5ce38d2dd0c66275d3b5df3fa2cd62604bd70ab9b1df0640950e43569/Rapha-In-Store.jpg)
RAPHA CUSTOM
Rapha’s customers could create a complete
team kit of the finest cycling clothing with
limitless options and hundreds of colours
and layouts using a bespoke configurator.
The customization platform offered user-friendly templates as starting points, facilitating logo uploads for complete team kits. It guided both advanced and novice users through a simple interface of options. Distinguished by previews of designs on models and locations, it captivated users' imagination. Completed designs could be added to a shared team portal for teammates.
UX
UI
Interaction
In Store
Rapha’s customers could create a complete
team kit of the finest cycling clothing with
limitless options and hundreds of colours
and layouts using a bespoke configurator.
The customization platform offered user-friendly templates as starting points, facilitating logo uploads for complete team kits. It guided both advanced and novice users through a simple interface of options. Distinguished by previews of designs on models and locations, it captivated users' imagination. Completed designs could be added to a shared team portal for teammates.