UMD SUMMER STRIPE COLLECTION
UMd, the experimental brand of Unmade, redefined industrial knitting machines as 3D printers by hacking software. Customizable knitwear collections were developed with unique interaction designs, storytelling, and marketing.
In the summer collection, customers engaged with the "I’m Feeling Lucky" configurator reminiscent of Google's feature, yielding one-of-a-kind striped tees. Another configurator, "Type Something," created stripes from user-entered text. The photoshoot, influenced by a post-internet world, showcased the collection in architectural settings like Canary Wharf and No1 Poultry. Photographed by Hudson Hayden.
UX
UI
Interaction
Creative Direction
UMd, the experimental brand of Unmade, redefined industrial knitting machines as 3D printers by hacking software. Customizable knitwear collections were developed with unique interaction designs, storytelling, and marketing.
In the summer collection, customers engaged with the "I’m Feeling Lucky" configurator reminiscent of Google's feature, yielding one-of-a-kind striped tees. Another configurator, "Type Something," created stripes from user-entered text. The photoshoot, influenced by a post-internet world, showcased the collection in architectural settings like Canary Wharf and No1 Poultry. Photographed by Hudson Hayden.